Twisties
Kaya Butter Toast is the quintessential Malaysian snack consisting of coconut jam, butter and bread. So, to launch the new Twisties Kaya Butter Toast flavor in a country that’s already all about it, we created merch drop that’s as unusual as the snack it’s inspired by.
Kaya Butter Toast is the quintessential Malaysian snack consisting of coconut jam, butter and bread. So, to launch the new Twisties Kaya Butter Toast flavor in a country that’s already all about it, we created merch drop that’s as unusual as the snack it’s inspired by.
The Idea
From Action Figures to Chinese Chess Sets to Mechanical Keyboards, each item and its packaging was designed from scratch. Our guiding principle? Be as authentic as possible to each product’s category without sacrificing the wit and weirdness of Twisties.
Project Info
ECD - Iska Hashim
Associate Creative Director - David HK Tan
Creative Group Head - Vickknesh Weaver-Raj
Junior Art Director - Stephanie Chiew
Graphic designer - Sue Phing & Diyana
Copywriter - Jing Jie
Associate Creative Director - David HK Tan
Creative Group Head - Vickknesh Weaver-Raj
Junior Art Director - Stephanie Chiew
Graphic designer - Sue Phing & Diyana
Copywriter - Jing Jie
